New identity


REQUIREMENTS
The challenge
Sollars Marine Surveys provides pre-purchase and insurance technical inspections for leisure and commercial vessels on the South Coast.
Although highly experienced, the company is a new entrant into this competitive sector and wanted to stand out.
Branding
Design
RESULTS
The solution
Confidence and clarity are important attributes for a technical service that works with insurance companies and boat owners.
Riffing on the traditional marine blue, we created a clean teal, gold and white colour scheme that is clean and bold.
This is used on business cards, signage, social media and the company website.

“I just wanted a new, clean and bold logo, and that is exactly what 50North delivered. I’ve now got the visuals I need to build my business.”
BARNEY SOLLARS
