New identity

The challenge

Sollars Marine Surveys provides pre-purchase and insurance technical inspections for leisure and commercial vessels on the South Coast.

Although highly experienced, the company is a new entrant into this competitive sector and wanted to stand out.

Confidence and clarity are important attributes for a technical service that works with insurance companies and boat owners.

Riffing on the traditional marine blue, we created a clean teal, gold and white colour scheme that is clean and bold.

This is used on business cards, signage, social media and the company website.

“I just wanted a new, clean and bold logo, and that is exactly what 50North delivered. I’ve now got the visuals I need to build my business.”