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News & views

News, views & blog.

News and views from the 50North network of colleagues and clients.

Red ensign and motorboat wake
Are you easy?

Making yourself available to customers Last weekend I went boating. Me and about 100,000 other peopl…

Chargemetric installation
Media coverage for Chargemetrix

When innovative start-up Chargemetrix wanted to launch their remote battery monitoring system for bo…

barrista coffee
What’s the point of coffee?

Don’t kill the experience. All through lockdown, I’ve been looking forward to the small …

Chargemetrix logo
New remote battery monitor

Isle of Wight-based innovation company Chargemetrix launches a unique automatic remote monitoring sy…


Boot Dusseldorf is now the biggest boat show in the world. On display is a mind-boggling array of wa…

Telescope looking into the mist
This year, I learned a lot

My motto is ‘every day’s a school day’ (along with ‘how hard can it be&#8217…

B2B and B2C
H2H, not B2B or B2C

Marketing is full of acronyms. Two that may be past their prime are B2B and B2C (and their child B2B…

Boy eating an ice cream

It’s not a typo, and although Google Translate thinks it’s Welsh, it’s not that ei…


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