Complete marketing support
REQUIREMENTS
The challenge
Harbour Assist is the leading cloud-based marina management software, used by independent marinas and leisure groups around the world.
With a bold expansion plan in place, Harbour Assist needed a marketing strategy to support the sales activity for both lead generation and conversion.
Web design
Social media
E-news & lists
Blog
RESULTS
The solution
We interviewed existing Harbour Assist customers to understand why they chose the software, and how they use it day-to-day.
The interviews crystallised the core benefits and values, setting the new tone of voice and a content focus on demonstrating expertise.
Working with digital and graphics specialists, we created a new website focused on case studies, real-life benefits and regularly updated content. Ongoing work includes a social media campaign on Linkedin and a monthly email newsletter.
360-degree marketing support is provided on an ongoing ‘white label’ retainer.
“We’ve been working together for over a year now, and I can trust Rachel and 50North to get on with what needs to be done. It is a stress-free way to raise the profile of Harbour Assist and support our expansion in the UK and overseas.”
NICK GILL