Complete marketing support
REQUIREMENTS
The challenge
Harbour Assist is the leading cloud-based marina management software, used by independent marinas and leisure groups around the world.
With a bold expansion plan in place, Harbour Assist needed a marketing strategy to support the sales activity for both lead generation and conversion.
Web design
Social media
E-news & lists
Blog
RESULTS
The solution
We interviewed existing Harbour Assist customers to understand why they chose the software, and how they use it day-to-day.
The interviews crystallised the core benefits and values, setting the new tone of voice and a content focus on demonstrating expertise.
Working with digital and graphics specialists, we created a new website focused on case studies, real-life benefits and regularly updated content. Ongoing work includes a social media campaign on Linkedin and a monthly email newsletter.
360-degree marketing support is provided on an ongoing ‘white label’ retainer.
“We’ve been working together for over a year now, and I can trust Rachel and 50North to get on with what needs to be done. It is a stress-free way to raise the profile of Harbour Assist and support our expansion in the UK and overseas.”
NICK GILL
CONTACT US
Looking for practical marketing that works?
About
50North is a creative communications agency providing marketing support for businesses and not-for-profit organisations in the marine and leisure sectors.
Covering southern and south-west England from the Isle of Wight and Bristol.
Email: rachel@50north.marketing. Call: 07788 202881
