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The challenge

Harbour Assist is the leading cloud-based marina management software, used by independent marinas and leisure groups around the world.

With a bold expansion plan in place, Harbour Assist needed a marketing strategy to support the sales activity for both lead generation and conversion.

Web design

Social media

E-news & lists



The solution

We interviewed existing Harbour Assist customers to understand why they chose the software, and how they use it day-to-day.

The interviews crystallised the core benefits and values, setting the new tone of voice and a content focus on demonstrating expertise.

Working with digital and graphics specialists, we created a new website focused on case studies, real-life benefits and regularly updated content. Ongoing work includes a social media campaign on Linkedin and a monthly email newsletter.

360-degree marketing support is provided on an ongoing ‘white label’ retainer.

50North 5 star rating

“We’ve been working together for over a year now, and I can trust Rachel and 50North to get on with what needs to be done. It is a stress-free way to raise the profile of Harbour Assist and support our expansion in the UK and overseas.”


50North 5 star rating


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