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Red ensign and motorboat wake

Are you easy?

    Making yourself available to customers Last weekend I went boating. Me and about 100,000 other people. The Solent was packed, Poole Harbour was packed. Chichester Harbour was packed. Boats heading east and west, all trapped… Read More »Are you easy?

    Chargemetrix logo

    New remote battery monitor

      Isle of Wight-based innovation company Chargemetrix launches a unique automatic remote monitoring system for 12-volt batteries. Ideal for boats, Chargemetrix delivers real-time remote reporting on battery voltage, temperature and even the vessel’s location almost anywhere… Read More »New remote battery monitor



        Boot Dusseldorf is now the biggest boat show in the world. On display is a mind-boggling array of ways to get on and in the water, from scuba diving to superyachts, plus every accessory you’ll… Read More »Exhibition-ists

        B2B and B2C

        H2H, not B2B or B2C

          Marketing is full of acronyms. Two that may be past their prime are B2B and B2C (and their child B2B2C). B2B is Business-to-Business and refers to companies selling to other companies, for instance, companies in… Read More »H2H, not B2B or B2C

          Boy eating an ice cream


            It’s not a typo, and although Google Translate thinks it’s Welsh, it’s not that either. DWYSYD is the easiest way to build trust with customers, with your team and even in your private life. DWYSYD… Read More »DWYSYD