Making yourself available to customers Last weekend I went boating. Me and about 100,000 other people. The Solent was packed, Poole Harbour was packed. Chichester Harbour was packed. Boats heading east and west, all trapped… Read More »Are you easy?
When innovative start-up Chargemetrix wanted to launch their remote battery monitoring system for boats, they turned to 50North Marketing. Like all new companies, Chargemetrix had a very tight budget and a need for serious ‘bang… Read More »Media coverage for Chargemetrix
Don’t kill the experience. All through lockdown, I’ve been looking forward to the small things, like having a coffee. Going to the pub. A meal out. Nothing flash, just little pleasures. This week the papers… Read More »What’s the point of coffee?
Isle of Wight-based innovation company Chargemetrix launches a unique automatic remote monitoring system for 12-volt batteries. Ideal for boats, Chargemetrix delivers real-time remote reporting on battery voltage, temperature and even the vessel’s location almost anywhere… Read More »New remote battery monitor
Boot Dusseldorf is now the biggest boat show in the world. On display is a mind-boggling array of ways to get on and in the water, from scuba diving to superyachts, plus every accessory you’ll… Read More »Exhibition-ists
My motto is ‘every day’s a school day’ (along with ‘how hard can it be’, but that’s another story). By this, I mean that there’s always an opportunity to learn something new. Of course, learning… Read More »This year, I learned a lot
Marketing is full of acronyms. Two that may be past their prime are B2B and B2C (and their child B2B2C). B2B is Business-to-Business and refers to companies selling to other companies, for instance, companies in… Read More »H2H, not B2B or B2C
It’s not a typo, and although Google Translate thinks it’s Welsh, it’s not that either. DWYSYD is the easiest way to build trust with customers, with your team and even in your private life. DWYSYD… Read More »DWYSYD