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About Us

On your wavelength.

Who we are

Everything we do is about communication. Telling your story to the right audience using the right channels. Building your brand, creating influence and delivering sales.

We collaborate with a network of like-minded specialists with creative and technical expertise. This means we can deliver what you need without you worrying about the overhead.

How we work

It’s up to you, we’re flexible. We can send a single newsletter or provide a complete virtual marketing department service. We can start small and scale as we get to know each other, or we can dive straight in.

What We Do

Developing marketing and sales strategies, writing content for newsletters and websites, driving traffic or repositioning your brand.


I’m Rachel Hibberd, founder of 50North. After a decade of marketing marinas and yachting events for leading companies, I took the leap to go solo. If you want to know what else I’ve got up to over the last 20+ years, you can check me out on Linkedin.

I like learning about different organisations and what makes them tick – it pays to be inquisitive as well as creative in marketing. I’m not just nosy though – I’m a qualified Member of the Chartered Institute of Marketing.

Sailing, powerboating and generally messing about in boats is how I spend my free time.


Looking for practical marketing that works?