November 2019

B2B and B2C

H2H, not B2B or B2C

Marketing is full of acronyms. Two that may be past their prime are B2B and B2C (and their child B2B2C). B2B is Business-to-Business and refers to companies selling to other companies, for instance, companies in… Read More »H2H, not B2B or B2C

Boy eating an ice cream

DWYSYD

It’s not a typo, and although Google Translate thinks it’s Welsh, it’s not that either. DWYSYD is the easiest way to build trust with customers, with your team and even in your private life. DWYSYD… Read More »DWYSYD